Century 21 Stores
Overshare 2019 Fall Campaign
Century 21 Stores partnered with acclaimed songwriter and DJ Mia Moretti and social influencer Kyle Sensei in a campaign to highlight Century's new initiatives to refresh the brand and speak to a younger audience. Moretti has been described as Katy Perry's "muse" and has inspired the song "International Smile". Sensei is a style icon. The Campaign reinforced the brand while it lovingly poked fun at the Century experience by using social media cue's to highlight the NY cult brand's "more luxury for less" ethos.