I am a Creative Director working in NYC. I have over 15 years of experience designing both interactive and print work for the fashion and beauty industry. I love to collaborate with others in creating engaging stories that are responsive to a changing marketplace. I have a passion for delivering outstanding, inspiring & meaningful brand experiences with the goal of developing emotional consumer connections.
I am a prolific designer, earning my nickname "Jenerator". My latest projects include spearheading a team in successfully rebranding and launching a storefront in the American Dream Mall, re-branding, re-platforming and growing Century 21 Stores social first online presence, heightening eCommerce engagement, and traffic, executing numerous marketing campaigns in collaboration with in-house teams and external agencies and conceptualizing and directing experimental ad campaigns, including a Pop-Up Shop with a selfie room and a Red Dinner Party Event.
Select Client List
Century 21 Stores, Walter Baker, Erickson Beamon, Mara Hoffman, Raoul, Fenton, Fallon, Nesh, Kara Ross, Olive & Oak, The Sway, Tuleste, Shae, Gemma Redux Nicole Romano, Zara Terez, Jay Godfrey, Melody Maker, MCL, Kay Unger, Phoebe, Lenny Niemeyer, Party City, GSK, Pfizer
Art Direction, Branding, Copy Writing, Creative Concepting, Creative Direction, Experiential Design, Graphic Design, Interactive Design, Photography, Typography, Website Design