Pier 57

Digital Marketing

Transformed from its original maritime industrial use through an award-winning historic restoration, Pier 57 features ample indoor and outdoor public space for year-round enjoyment. Here you will find a rooftop park, a waterfront food market that celebrates NYC’s independent food culture, City Winery, community spaces, and an interactive gallery and classroom focused on local wildlife and waterways. 

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As Creative Director at T&L, appointed by Jamestown & Google, in collaboration with the James Beard Foundation to lead all social media, content creation storytelling, and digital marketing for Pier 57. We are responsible for profiling Pier 57 and its eagerly anticipated Market 57 food hall, as well as its diverse BIPOC food vendors.

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In 6 months we organically grew IG followers to 11k. In 1 month 97.9k accounts reached and 10k 
accounts engaged, 6,291 profile visits and 308,315 impressions during the 2 public opening days. We drove +1,000 people to visit on opening day.