Century 21 Stores
Brag About the Tag
Century 21 Stores was a pioneer in off-priced fashion. Although well known in NY it was no longer top of mind to consumers and it struggled to differentiate itself from the real estate company sharing its name. The founders wanted to reinvigorate the brand with a younger attitude, showcase their NYC history and remind customers that
Century is the best place to find designer deals.
This Social first 360º campaign celebrated the “characters of NY”. Century’s customers are so diverse but they all share a love of fashion. We used social media influencers as models and crafted a campaign rich in sharable moments and events. Large murals, activations, charity partnerships, paid and organic social, digital display ads, home page take overs, Facebook Live shops, email marketing, and multiple pop-ups and activations created a tapestry of shareable engaging moments.